Online stores
Know which marketing sells, and spend more on it
For Shopify, WooCommerce and other online stores: every order traced to the ads, emails and searches that led to it, dashboards of sales and spend, an assistant that answers from your store data, and a store that gets checked every day.
What gets in the way
Every platform takes the credit
Google, Meta and Microsoft each count the same order, so the totals add up to more than you sold.
Browsers forget your visitors
Privacy features and ad blockers cut cookies short, so a returning buyer looks like a stranger.
Ad platforms bid blind
Without your real orders, the platforms optimise for clicks and cheap traffic instead of buyers.
How Metric Sensei helps
01
One honest count of every order
The Shopify app adds the tag and a checkout pixel. Each order is joined to the visits before it, first touch to last.
- Orders, products and customers read from Shopify, compared with ad spend from every platform.
- Visitors are recognised again after cleared cookies, and the tag can run from your own domain.
02
Better signals for the ad platforms
Send orders to Google Ads, Meta and Microsoft Advertising as conversions, matched on click IDs and hashed contact details.
- Each order is sent once per conversion action.
- Contact details are hashed in the shopper's browser before they leave it.
03
A store that gets better every day
Website Optimizer checks product and checkout pages for speed, structured data, share images and add-to-cart problems, and fixes Shopify titles, descriptions and alt text in one click.
- Merchant Center product issues and shopping performance in the same place.
- A/B tests on the pages that matter, with the Analytics add-on.
04
Email, support and shipping in the same picture
Klaviyo and Mailchimp campaigns, Gorgias tickets and satisfaction, and Snapfulfil or TechShip shipments sit next to your orders and ad spend.
- Upload customer lists to Google Ads as Customer Match audiences, hashed before they leave Metric Sensei.
- WooCommerce stores get the same sales totals through the WordPress plugin.
05
Answers without spreadsheets
Ask the assistant which campaigns brought new customers last month, or build a dashboard of revenue, spend and return on ad spend that emails itself every morning.
Services that fit
Turn on what you need.
Analytics
Simple web and app analytics, with GA4 and your ad accounts in the same reports.
Dashboards
Live dashboards from every source, built by hand or by AI, shared by link, email or office TV.
AI Services
Ask anything about your data in plain English. It answers with the numbers and does the work.
Attribution
See which ad, email or search brought in each lead, call and sale.
Offline Conversions
Send the sales, qualified leads and won deals that happen offline back to the ad platforms, by rules you control.
SEO
Rank tracking, keyword research, site audits, backlinks and local rankings.
Website Optimizer
Daily website checks with recommendations ranked by your goals.
API/MCP Gateway
One API and MCP server for every connected account, for your own code and AI agents.
Connects to
Shopify
The Metric Sensei app adds the tag and a Web Pixel for checkout, reads orders, products and customers, and matches customers to their visits.
Google Ads
Campaign, keyword and search-term performance, Local Services Ads leads, conversions sent back, and changes with your approval.
Meta Ads
Facebook and Instagram ad performance, audiences and pixels, with Conversions API sends from Attribution.
Google Merchant Center
Products, product issues, promotions and shopping performance.
Google Data Manager
Customer Match audiences and offline conversions for Google Ads, through Google's Data Manager API.
Klaviyo
Email and SMS campaigns, flows, sign-up forms, lists, segments and their results.
Mailchimp
Audiences, campaigns and their results, automations and store orders, with email clicks matched to visits.
Gorgias
Helpdesk tickets, customers with their store orders, satisfaction surveys, support statistics and voice calls.
Snapfulfil
Warehouse shipments, orders, receipts, returns and stock.
TechShip
Shipments, freight costs, carriers, manifests and rate quotes.
See every integration.
Questions
Common questions
Do you only work with Shopify?
No. Shopify has a one-click app and checkout pixel. Any other store can add the tag with one line of code and send orders through the API.
Will this change how my store looks or loads?
The tag loads in the background and is small. Website Optimizer only changes titles, descriptions and alt text when an admin applies a fix.