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Terms of Service

Last updated: November 11, 2026

These terms are an agreement between you and Mycrom Systems, 385 Ivy Mill Ct, Roswell, GA 30076, USA (“Metric Sensei”, “we”, “us”). They cover metricsensei.com and the Metric Sensei service: the admin, the tracking tag, the apps and plugins, the API/MCP Gateway, the Admin API and every service you turn on (together, the “Service”). If you use the Service for a company or agency, you accept these terms for it and confirm you may do so; “you” then means that organization. If you signed a separate written agreement with us, that agreement wins where the two differ.

Accounts

  • An account belongs to a client (a business) or an agency that manages clients. Each account has administrators who invite people and decide what each person can see and change.
  • Keep sign-in details, passkeys and API keys secret. You are responsible for what happens under your account and its keys. Tell us at once if you think someone has misused them.
  • Give us accurate information and keep it current. You must be at least 18 and able to enter a contract.
  • Metric Sensei is for businesses. It is not offered to consumers for personal use.
  • Agencies. An agency that sets up or manages a client account confirms that the client has authorized it to do so and to connect the client’s accounts. The client’s data belongs to the client. If the agency relationship ends, we will work with the client so it keeps its account and data.

Free trial

New accounts get a 14-day free trial of the services they turn on. At the end of the trial, services stay on only once billing is set up. We may change or end trial offers for new accounts at any time.

Fees and billing

  • Each service you turn on has a monthly base fee for your agency or company, which includes a number of clients, and a fee for each client above that. Each client adds an allowance of use, and the allowances are pooled across your account; use above the pool, and platform usage such as storage and API calls beyond its allowance, is charged per unit. You may choose a tier (Core, Growth or Scale) for each service. All of these are at the prices in your account or your quote. Agencies are billed once for all their clients.
  • Fees are billed monthly in advance, and usage in arrears, in US dollars, and are due when invoiced. They do not include taxes, which you pay where they apply.
  • You can turn a service off at any time. It stays on until the end of the period already paid, and fees already paid are not refunded unless the law requires it.
  • We may change prices with at least 30 days’ notice to your account’s administrators. A change applies from your next billing period after the notice.
  • If a payment is more than 15 days late, we may suspend paid services after telling you.

Your data

  • You own your data. “Your data” means everything you or your website’s visitors send to the Service and everything we read from accounts you connect. You give us permission to process it only to run, secure and support the Service for you, as described in our Privacy Policy.
  • Notice and consent are yours to give. When you put the tag on a website or connect an account, you are responsible for having the right to collect and share that data: a privacy policy that describes it, any cookie or consent banner the law requires where your visitors are, and permission from the owners of any accounts you connect. Turn on contact matching, contact lookup or sending conversions to ad platforms only where you may lawfully collect and share those details, and don’t set Smart Events rules on pages or elements that reveal sensitive information.
  • Deletion. You can export reports at any time. When you delete a client account, we delete all of its data from every Metric Sensei service, and that cannot be undone. If an account is closed for any other reason (for example unpaid fees, or we end the agreement), we keep its data for 30 days so you can export it or reopen the account, and then delete it.
  • Data processing. For data about your visitors and customers, we act as your processor or service provider: we process it to provide the Service and as these terms allow, keep it confidential, keep each account’s data separate and do not sell it. You decide on requests from your visitors and customers to see, correct or delete their data; we pass on any such request sent to us and, at your instruction, find, export or delete that person’s data as our Privacy Policy describes. Contact us if you need a data processing agreement.
  • Aggregated data. We may use usage counts and other information that identifies neither you nor any person to run, measure and improve the Service. We do not sell it or give it to others.
  • Improving the Service and AI. You allow us to use your data, assistant conversations and usage of the Service to train, test and improve the Service, including the AI features and models that power it. We do not sell that data or use it to train models offered outside Metric Sensei.
  • Government requests. We disclose your data to authorities only when the law requires it, and follow the steps in our Privacy Policy, including telling you first where we are allowed to.

Connected services

The Service works with outside services such as Google, Meta, Microsoft, Shopify, Salesforce, HubSpot, CallRail and WordPress. Your use of them is under their terms, and they may change or withdraw their APIs at any time, which can change what we can show. When you allow changes on a connection, the Service makes only the changes you or your administrators ask for, after confirmation, and you are responsible for them.

Acceptable use

Don’t:

  • break the law, or collect data you have no right to collect;
  • put the tag on a website or app you don’t own or aren’t authorized to manage;
  • use the tag on websites or apps directed at children under 16;
  • send us sensitive information, such as payment card numbers, passwords, government ID numbers, health information, or racial, religious or sexual orientation data, through the tag, the API or the assistant;
  • use the Service to discriminate unlawfully, or to target people based on sensitive information;
  • try to identify people from hashed or encrypted data except through the Service’s own features;
  • probe, overload or get around the Service’s security, limits or billing;
  • use the Service to build a competing product, or resell it except as an agency serving its own clients;
  • share access with people outside your organization other than through the Service’s sharing features;
  • scrape or harvest the Service, or frame or mirror its pages.

If you find a security weakness, tell us at the address below rather than testing it further. We welcome reports made in good faith.

We may suspend access that breaks these rules or puts the Service or others at risk. Where we can, we will tell you first and give you a chance to fix it.

The AI assistant and recommendations

The AI assistant, Website Optimizer recommendations, attribution models and other estimates are produced automatically and can be wrong or incomplete. Check them before you rely on them for spending or other business decisions. The assistant acts only with your own access, and any change waits for your approval.

Previews and beta features

We may offer features marked preview or beta, often first on our preview environment. They are optional, may change or be withdrawn at any time, and are provided as they are without the commitments in these terms. Please don’t rely on them for important work.

Availability and changes

We work to keep the Service running in two US regions, but we do not promise it will never be interrupted, and it may be paused briefly during updates. We improve the Service regularly. Public APIs keep earlier versions working until we retire them, and we will give notice before we remove a feature you pay for.

Our property

We own the Service, its software, designs and the Metric Sensei name and logo. We give you a limited, non-exclusive, non-transferable right to use the Service during your subscription. If you send us ideas or feedback, we may use them without obligation to you.

We may name you as a customer and show your name and logo on our website and in marketing materials.

Confidentiality

Each of us will keep the other’s non-public information confidential, use it only for this agreement, and protect it with reasonable care. This does not cover information that is public, already known, independently developed or that the law requires to be disclosed.

Warranties and disclaimer

We will provide the Service with reasonable skill and care. Except for that, and to the extent the law allows, the Service is provided “as is”, without other warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not promise any particular marketing or sales result.

Limitation of liability

To the extent the law allows, neither of us is liable for lost profits, revenue or data, or for indirect, special or consequential damages. Our total liability for all claims of any kind arising from or related to these terms or the Service, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid us in the 12 months before the claim. These limits apply to the fullest extent the law allows. They do not limit your payment obligations or your obligations under the acceptable use rules and indemnity.

Indemnity

You will defend us against claims that arise from data you collected or sent to the Service without the right to do so, or from your breach of the acceptable use rules, and pay resulting damages and reasonable costs.

Ending the agreement

You can close your account at any time. We may end these terms with 30 days’ notice, or at once if you seriously breach them and don’t fix the breach within 15 days of notice. When an account closes, access stops at the end of the paid period and its data is deleted as described under “Your data”. Sections that by their nature should survive (fees owed, data, confidentiality, disclaimers, liability, indemnity and governing law) survive.

Changes to these terms

We may update these terms. We will post the new version here, update the date, and tell account administrators by email at least 30 days before a material change takes effect. Using the Service after that date means you accept the new terms.

Governing law and arbitration

These terms are governed by the laws of the State of Georgia, USA, and the Federal Arbitration Act, without regard to conflict of law rules.

Talk first. Before starting arbitration, the party with a dispute will send the other a written description of it, and we will each try in good faith to settle it for 30 days.

Binding arbitration. Any dispute, claim or controversy arising from or related to these terms or the Service, including whether this clause applies, will be settled by final and binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before a single arbitrator, in Atlanta, Georgia (or by video, if both agree). The arbitrator’s award may be entered in any court with jurisdiction.

Individual claims only. Each party may bring claims only in its own individual capacity, not as a plaintiff or class member in any class, collective or representative action, and the arbitrator may not combine claims of different customers. Each of us gives up the right to a jury trial.

Exceptions. Either of us may bring an individual claim in small claims court, and either of us may ask a court for an urgent injunction to protect its intellectual property, confidential information or the security of the Service. For those matters, and to enforce an award, the state and federal courts in Fulton County, Georgia have jurisdiction.

General

These terms, the Privacy Policy and any order or quote are the whole agreement between us about the Service. If a part is unenforceable, the rest still applies. Not enforcing a term is not a waiver. Neither of us may transfer this agreement without the other’s consent, except to a buyer of the business. Neither of us is liable for delays caused by events beyond reasonable control. You confirm you are not in a country under US embargo and not on a US list of restricted parties.

Contact us

Mycrom Systems (Metric Sensei)
385 Ivy Mill Ct, Roswell, GA 30076, USA
Email: [email protected]