Platform
Nine services for all your metrics and data
Analytics, dashboards, an AI assistant, network monitoring, attribution, SEO, website checks and one API, on one set of connections and one sign-in. Turn on the ones you need.
01
Analytics
Standard reports for traffic, channels, pages, search and ecommerce, on the same tag as Attribution, without storing IP addresses.
- Overview, channels, SEO, ecommerce, pages, locations, devices, goals and funnels.
- Your Google Analytics 4 numbers beside ours, or blended into one best estimate.
- Smart Events suggest the actions worth tracking, and start counting them once you approve.
- Realtime visitors on a live map.
- Panels from 24 connected sources, from Search Console to Klaviyo, next to your website numbers.
- iOS and Android apps report into the same place.
02
Dashboards
Build a dashboard by hand or ask the assistant to make one. Share it with your team, a client, or a secure public link.
- Tiles for numbers, trends, tables, gauges and goals from any connected source.
- Private by default; share with people or with a link that expires.
- Daily email, PDF, Excel, PNG and full-screen TV mode.
03
AI Services
The assistant reads your connected data with your own permissions, explains what changed and why, and asks before it changes anything.
- "Which campaigns lost money last month?" answered from your real data.
- Builds dashboards, reports and files on request.
- Asks for your approval before it changes anything.
04
Network Monitoring
Small collectors check the devices inside each location, our cloud checks everything public, and alarms reach the right person by email, text, Slack, Teams or PagerDuty.
- Ping, SNMP, web, ports, certificates and DNS, every 1, 5 or 15 minutes.
- Discovery that finds and recognises devices for you.
- Daily config backups for common network gear.
- Your websites and connected data sources are watched automatically.
05
Attribution
One small tag on your website records where every visit came from and follows the visitor to the form, the call or the checkout.
- Keeps the visitor's history through cleared cookies and return visits.
- One session across all of a client's websites.
- Fills the source of each lead into your forms and your CRM automatically.
- Matches calls, chats, CRM contacts and store customers to the visit that started them.
- Sends orders, leads, calls and closed deals back to Google Ads, Meta and Microsoft Ads as conversions.
- Contact details are hashed in the browser before they are sent.
06
SEO
Daily rankings, keyword research, our own site crawler, backlinks and competitor gaps, tied to the leads and sales organic search actually produced.
- Daily positions on desktop and mobile, in the markets you choose.
- Site audits from our own crawler, with a health score.
- Backlinks, Authority Score and competitor keyword gaps.
- Local map grids and Business Profile numbers.
07
Website Optimizer
Tell us what each website is for: leads, calls, sales or bookings. We check it every day and rank what to fix first.
- Speed, accessibility, broken links, forms, tracking and on-page SEO, checked daily.
- Recommendations in plain English, ordered by how much they move your goal.
- One-click fixes for WordPress and Shopify sites.
- Uptime alerts and a report you can send to a client.
08
API/MCP Gateway
Every connected source is available through one REST API and one MCP server, so your scripts and AI tools use the same data with the same permissions.
- One key per person, acting with that person's current access.
- Works with Claude, ChatGPT and any MCP client.
- Write actions only when a connection allows them, and every change is logged.
09
Offline Conversions
One place that tells Google Ads, Meta, Microsoft Advertising and Google Analytics which ads brought real results: orders, qualified leads, real calls and won deals.
- Rules decide what counts, what it is worth and where it goes.
- Preview a rule on the last 30 days before it sends anything.
- Consent and a do-not-send list are always respected.
- An assistant drafts rules from your own events; a person turns them on.
