API/MCP Gateway

One API and MCP server for every connected account

Connect Google, Meta, Microsoft, Shopify, Salesforce and the rest once in Metric Sensei. Then reach all of them, plus our own services, through one REST API and one MCP server, with the same people, permissions and logs.

Lines of colourful program code on a monitor.

For AI tools

Add one MCP server to Claude, ChatGPT or any MCP client and it can use every source the person can see.

Sign in with your Metric Sensei account; no keys pasted into the AI tool. Both MCP servers, the gateway's and the Admin API's, accept the sign-in, and personal API tokens still work.
Only the tools for your connected sources appear, so the model isn't confused by the rest.
Combined tools answer cross-source questions, such as ad-driven lift, in one call.

For your own code

The same tools as a REST API, with an OpenAPI description and documentation.

Read the API/MCP Gateway docs

Two public APIs with the same layout: the gateway for the data in your connected accounts, and the Admin API for clients, people, sources and settings.
One personal API token works with both. It belongs to one person and acts with that person's current role.
Each deploy is a new API version. Pin a version and it keeps working until it is retired with notice.

The API tokens screen: a personal token with its name, created date and last use, with example data. — One personal token for both APIs. Example data.

Safe by default

Connections are read-only unless an admin allows writes. Risky actions return a preview first and need confirmation.

New ad campaigns, ad groups and ads start paused.
Every change made through the gateway is recorded in the account's activity log.
Credentials stay encrypted in Metric Sensei and are never returned.
A per-client rate limit protects your accounts from runaway scripts.

Connections that stay healthy

When you connect an account, and every day after, Metric Sensei checks the settings each feature needs, such as auto-tagging in Google Ads or a published tag container, and says what to change.

Each check names the features it affects and the steps to fix it.
Problems that stop a feature are emailed in a daily digest; the rest wait in the app.
The gateway and the AI assistant can read the same checks.

The Data Sources screen with connected accounts and their setup checks, passed or needing a change, with example data. — Connected accounts and their setup checks. Example data.

Works with

Uses the accounts you already have.

Connect each account once and every service can use it.

Google Ads

Campaign, keyword and search-term performance, Local Services Ads leads, conversions sent back, and changes with your approval.

Google Analytics 4

GA4 reports and history beside our own numbers, plus property settings.

Google Data Manager

Customer Match audiences and offline conversions for Google Ads, through Google's Data Manager API.

Meta Ads

Facebook and Instagram ad performance, audiences and pixels, with Conversions API sends from Attribution.

Microsoft Advertising

Bing and Microsoft ad performance, conversion goals and UET tags, with offline conversions sent back.

Shopify

The Metric Sensei app adds the tag and a Web Pixel for checkout, reads orders, products and customers, and matches customers to their visits.

HubSpot

Contacts, companies, deals, forms, marketing emails and campaigns, with won deals sent to the ad platforms.

Salesforce

Leads, opportunities, campaigns, reports and dashboards, with lead sources filled in and won deals sent to the ad platforms.

Oracle NetSuite

Customers, leads, transactions and sales summaries from your ERP.

Mailchimp

Audiences, campaigns and their results, automations and store orders, with email clicks matched to visits.

Gorgias

Helpdesk tickets, customers with their store orders, satisfaction surveys, support statistics and voice calls.

Supermetrics

Reach the platforms your Supermetrics team already connects, such as LinkedIn and TikTok.

See every integration.

Who uses it

Online stores

Sales, spend, email, support and shipping in one place, with every order traced to its source.

Agencies

Run every client from one sign-in, with every service, and reports clients actually read.

Data and AI teams

One API and MCP server for every connected account, and raw events in your warehouse.

Questions

Common questions

Which AI clients work with it?

Any client that supports remote MCP servers over HTTPS, including Claude and ChatGPT.

Can the AI change my ad accounts?

Only on connections where an admin allowed writes, and risky changes, such as raising a budget or publishing, show a preview and wait for confirmation.

Is there a separate API for account settings?

Yes. The Admin API manages clients, people, sources and settings, and the gateway is for the data inside your connected accounts. One personal API token works with both.