Lead generation and local services

Every lead, call and chat traced to the campaign that paid for it

For law firms, home services, healthcare practices, B2B and anyone whose customers call or fill in a form: know which campaigns bring leads that turn into customers, not just clicks.

What gets in the way

The lead arrives, the source doesn't

Forms and calls land in your inbox or CRM with no record of the ad or search that brought them.

Calls and chats disappear

Phone calls and website chats are often your best leads, and the hardest to connect to marketing.

Good leads look like bad clicks

Ad platforms see a form fill. They never learn which leads became customers.

How Metric Sensei helps

The source of every lead, filled in

Hidden fields in your forms receive the first and last touch: source, campaign, keyword, click ID and landing page. They travel with the lead into Salesforce or your inbox.

Works with any form. The WordPress plugin also saves submissions from the popular form plugins with their source.
Bots and junk form fills are kept out of the count.

Calls and chats count too

CallRail and RingCentral calls and texts and Blazeo chats are matched to the visit and campaign that started them, and Google Local Services Ads leads sit beside them.

See calls by landing page and campaign, next to forms.
Look up one person and see every visit and conversation in order.

Teach the ad platforms what a good lead is

Send qualified leads and closed deals back to Google Ads, Meta and Microsoft Advertising as offline conversions, so they bid for more like them.

Deals won in HubSpot, Salesforce or NetSuite, and inbound RingCentral calls, can each become a conversion.

Win the local search

Local map grids show where you rank across your service area. Business Profile reviews, searches and posts sit beside your rankings, and Website Optimizer checks every page has a tap-to-call link and a working form.

A daily view of leads, for everyone

A dashboard of leads, calls and cost per lead by campaign, emailed every morning, and an assistant that answers "which campaigns brought booked jobs last week?" from your CRM and phone data.

Services that fit

Turn on what you need.

Analytics

Simple web and app analytics, with GA4 and your ad accounts in the same reports.

Dashboards

Live dashboards from every source, built by hand or by AI, shared by link, email or office TV.

AI Services

Ask anything about your data in plain English. It answers with the numbers and does the work.

Attribution

See which ad, email or search brought in each lead, call and sale.

Offline Conversions

Send the sales, qualified leads and won deals that happen offline back to the ad platforms, by rules you control.

SEO

Rank tracking, keyword research, site audits, backlinks and local rankings.

Website Optimizer

Daily website checks with recommendations ranked by your goals.

Connects to

CallRail

Calls, texts and form submissions, matched to the visit and campaign that started them.

RingCentral

Phone system call logs and analytics (RingEX), and contact center campaigns and leads (RingCX).

Blazeo chat

Chat leads from Blazeo (formerly ApexChat), as they happen.

HubSpot

Contacts, companies, deals, forms, marketing emails and campaigns, with won deals sent to the ad platforms.

Salesforce

Leads, opportunities, campaigns, reports and dashboards, with lead sources filled in and won deals sent to the ad platforms.

Google Ads

Campaign, keyword and search-term performance, Local Services Ads leads, conversions sent back, and changes with your approval.

Google Local Services Ads

Local Services Ads leads, calls and messages, with spend and cost per lead, through your Google Ads sign-in.

Google Business Profile

Locations, reviews, search keywords and performance, with review replies and posts.

WordPress

The Metric Sensei plugin adds the tag, saves form submissions with their source and connects the site.

See every integration.

Questions

Common questions

Do I need a CRM?

No. Lead sources go into the form submission itself, so they reach whatever receives your forms. With Salesforce connected, they appear on the lead record.

Can I see which leads became customers?

Yes, when your CRM is connected. Closed deals can also be sent back to the ad platforms as conversions.