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Integrations · Advertising

Microsoft Advertising

Bing and Microsoft ad performance, conversion goals and UET tags, with offline conversions sent back.

What Metric Sensei reads

  • Accounts, campaigns, ad groups, ads, keywords and budgets
  • Conversion goals and UET tags
  • Performance reports, including results by destination URL

What it can change, with permission

Only on connections where an admin allows changes. Risky changes show a preview and wait for confirmation.

  • Create and update campaigns and ad groups
  • Add and update keywords and negative keywords
  • Upload offline conversions from Attribution

How to connect

Sign in with Microsoft on the Data Sources screen.

Used by

Services that use Microsoft Advertising.

Every data source is included with every service at no extra cost.

Analytics

Simple web and app analytics, with GA4 and your ad accounts in the same reports.

Dashboards

Live dashboards from every source, built by hand or by AI, shared by link, email or office TV.

AI Services

Ask anything about your data in plain English. It answers with the numbers and does the work.

Network Monitoring

Watch routers, switches, servers and websites, and get alerted when something breaks.

Attribution

See which ad, email or search brought in each lead, call and sale.

API/MCP Gateway

One API and MCP server for every connected account, for your own code and AI agents.

Offline Conversions

Send the sales, qualified leads and won deals that happen offline back to the ad platforms, by rules you control.

All your metrics, one place, with AI.

Connect your accounts once, then build dashboards, ask the AI assistant, watch your network and see what brings in customers.