Website Optimizer
A daily check-up for every website, ranked by your goals
Website Optimizer asks what each website is for, checks it every day against your goals and your own data, and tells you in plain English what to fix first. On WordPress and Shopify, many fixes are one click.
01
Goals first
A short form per website: the main goal (leads, calls, sales, bookings, sign-ups, content or brand), the pages that count, your markets and audience.
- Recommendations are ranked by severity, your goals, how important the page is and how much traffic it gets.
- Up to 25 watched pages per website: the home page, goal pages, pages you add, and your busiest pages.
02
What gets checked
Every day, on the watched pages and against every source you have connected.
- Speed and accessibility on phone and desktop, and real-visitor Core Web Vitals from Chrome.
- Titles, descriptions, headings, canonical tags, alt text, broken links, share images and structured data.
- Search Console: searches just off page one, titles missing the top search, traffic drops and indexing problems.
- Conversion basics for your goal: a tap-to-call link, a form, a booking button, add to cart.
- AI search: assistants blocked in robots.txt, llms.txt, and visits from AI assistants.
- Shopping: Merchant Center product issues for stores that sell on Google.
03
Recommendations you can act on
Each one says what is wrong, where, why it matters for your goal, and how to fix it. Fixed items are confirmed by the next check.
- Accept, start, finish or dismiss with a reason. Items still found after you mark them done reopen.
- Ready-to-paste structured data for the schema your goals call for.
04
One-click fixes
Admins can apply fixes straight from the recommendation, after a preview they can edit.
- WordPress (with the Metric Sensei plugin): titles, descriptions, social share tags, structured data and image alt text.
- Shopify: SEO titles and descriptions, and product image alt text.
- Every fix is logged and can be undone.
05
Monitoring and reports
Alerts when a site goes down, a certificate is about to expire, a goal page loses its form, phone speed drops sharply or a page falls out of Google.
- Alerts by email or signed webhook.
- A plain-English report: scores now and 30 days ago, the top five actions, and the measured effect of what was fixed. Download it as a PDF.
Works with
Uses the accounts you already have.
Connect each account once and every service can use it.
Google Search Console
Searches, clicks and positions for your pages, URL inspection and sitemaps.
Google Analytics 4
GA4 reports and history beside our own numbers, plus property settings.
Google Ads
Campaign, keyword and search-term performance, Local Services Ads leads, conversions sent back, and changes with your approval.
PageSpeed Insights
Lighthouse tests and real-visitor Core Web Vitals for any page.
Google Merchant Center
Products, product issues, promotions and shopping performance.
CallRail
Calls, texts and form submissions, matched to the visit and campaign that started them.
Bing Webmaster Tools
Bing search traffic, crawl health, links and keyword research.
WordPress
The Metric Sensei plugin adds the tag, saves form submissions with their source and connects the site.
Shopify
The Metric Sensei app adds the tag and a Web Pixel for checkout, reads orders, products and customers, and matches customers to their visits.
See every integration.
Who uses it
Online stores
Sales, spend, email, support and shipping in one place, with every order traced to its source.
Lead generation and local services
Every form, call and chat traced to its campaign, with dashboards and AI on top.
Multi-location businesses and IT teams
Watch the network at every location, and the websites and accounts that bring in customers.
Questions
Common questions
Will it change my website without asking?
No. Only client or agency admins can apply a fix, each fix is shown first and can be edited, and every change is logged and can be undone.
Do I need the SEO service too?
No. Website Optimizer runs on its own. With SEO turned on, it also uses SEO's full site crawl and competitor gaps.
Which pages are checked?
Up to 25 pages per website: your home page, goal pages, pages you add and the busiest pages found in your Search Console, Analytics and Google Ads data.