Data and AI teams
Every business account, ready for your code and your AI
For analysts, developers and teams building with AI: reach Google, Meta, Microsoft, Shopify, Salesforce and the rest through one API and one MCP server, with real permissions, and get your raw events in your own warehouse.
What gets in the way
A connector for every platform
Each API has its own sign-in, limits and quirks, and someone has to keep them all working.
AI tools need access, safely
Handing an AI agent a pile of API keys gives it more power than anyone should have.
Your data, someone else's format
Analytics tools keep raw events to themselves, so analysts can't join them with the rest of the business.
How Metric Sensei helps
01
One API, one MCP server
Connect each account once in Metric Sensei. Your scripts use the REST API; Claude, ChatGPT and other MCP clients use the MCP server.
- Each person signs in or uses their own personal API token, and acts with their current access.
- The same token also works with the Admin API, for clients, people, sources and settings.
- Versioned APIs: pin a version and it keeps working until it is retired with notice.
02
Guardrails for AI
Connections are read-only unless an admin allows writes. Risky actions return a preview and wait for confirmation, new campaigns start paused, and every change is logged.
- Customer lists for Google Ads audiences are hashed before they leave Metric Sensei.
03
Raw events in your warehouse
The Warehouse export add-on delivers yesterday's raw events and daily totals to your own Amazon S3 bucket every day, ready for BigQuery or Snowflake to load.
04
An assistant for everyone else
Colleagues who don't write code ask the built-in assistant, which uses the same tools with their own permissions.
Services that fit
Turn on what you need.
API/MCP Gateway
One API and MCP server for every connected account, for your own code and AI agents.
AI Services
Ask anything about your data in plain English. It answers with the numbers and does the work.
Analytics
Simple web and app analytics, with GA4 and your ad accounts in the same reports.
Dashboards
Live dashboards from every source, built by hand or by AI, shared by link, email or office TV.
Network Monitoring
Watch networks, servers, clouds and websites, set devices up with your approval, and alert the right person when something breaks.
Connects to
Google Ads
Campaign, keyword and search-term performance, Local Services Ads leads, conversions sent back, and changes with your approval.
Google Analytics 4
GA4 reports and history beside our own numbers, plus property settings.
Google Data Manager
Customer Match audiences and offline conversions for Google Ads, through Google's Data Manager API.
Meta Ads
Facebook and Instagram ad performance, audiences and pixels, with Conversions API sends from Attribution.
Shopify
The Metric Sensei app adds the tag and a Web Pixel for checkout, reads orders, products and customers, and matches customers to their visits.
HubSpot
Contacts, companies, deals, forms, marketing emails and campaigns, with won deals sent to the ad platforms.
Salesforce
Leads, opportunities, campaigns, reports and dashboards, with lead sources filled in and won deals sent to the ad platforms.
Oracle NetSuite
Customers, leads, transactions and sales summaries from your ERP.
Supermetrics
Reach the platforms your Supermetrics team already connects, such as LinkedIn and TikTok.
See every integration.
Questions
Common questions
Is there documentation?
Yes. Both the API/MCP Gateway and the Admin API publish an OpenAPI description and a guide, and list the versions that are live.
Can I limit what a script can do?
A key acts as the person who owns it. Give that person read-only access, or keep the connection read-only, and the key can't change anything.