SEO
SEO tools that show what search is worth to you
Track rankings daily, research keywords, audit your site, watch backlinks and find the searches competitors win. Then see the leads and sales organic search actually brought in.
01
Rank tracking
Daily positions for your keywords on desktop and mobile, in every market you choose.
- Visibility, movers and share of voice against competitors.
- Which search features (maps, snippets, videos) appear for each keyword.
02
Keyword research
Search volume, cost per click, difficulty, intent and trend for any keyword, with ideas, related searches and questions.
- See the live results page for any search.
03
Site audit
Our own crawler reads your site the way a search engine does, honouring robots.txt, and gives a health score with site-wide and page-level issues.
- The same page checks as Website Optimizer, so both agree.
04
Backlinks and competitors
Authority Score, backlinks, referring domains, anchors, new and lost links, and links that may be harmful, with a disavow file.
- Find competitors, compare domains and see keyword gaps: searches they win that you don't.
05
Local rankings
A map grid shows where you rank across your service area, from 3 by 3 up to 9 by 9 points, with your Business Profile numbers alongside.
06
Content and your own data
Content briefs and grades written with AI, Search Console insights, paid and organic overlap from Google Ads, and the organic pages that bring in leads, from Analytics.
- Bing Webmaster Tools traffic, keywords and links next to Google's.
Works with
Uses the accounts you already have.
Connect each account once and every service can use it.
Google Search Console
Searches, clicks and positions for your pages, URL inspection and sitemaps.
Google Business Profile
Locations, reviews, search keywords and performance, with review replies and posts.
Google Ads
Campaign, keyword and search-term performance, Local Services Ads leads, conversions sent back, and changes with your approval.
Google Analytics 4
GA4 reports and history beside our own numbers, plus property settings.
Bing Webmaster Tools
Bing search traffic, crawl health, links and keyword research.
See every integration.
Who uses it
Online stores
Sales, spend, email, support and shipping in one place, with every order traced to its source.
Lead generation and local services
Every form, call and chat traced to its campaign, with dashboards and AI on top.
Multi-location businesses and IT teams
Watch the network at every location, and the websites and accounts that bring in customers.
Questions
Common questions
Where does the search data come from?
Rankings, keyword research and backlinks come from a third-party search data provider. Your own Search Console, Business Profile, Google Ads and Analytics data comes through your connected accounts.
Does the crawler slow my site down?
It honours robots.txt and identifies itself as MetricSenseiBot, so you can see it in your logs and limit it if you need to.