Integrations · Analytics and search

Google Tag Manager

Read and manage containers, tags, triggers and versions, and receive our dataLayer event.

What Metric Sensei reads

Accounts, containers, workspaces, tags, triggers and variables
Versions, environments and the live version

What it can change, with permission

Only on connections where an admin allows changes. Risky changes show a preview and wait for confirmation.

Create, update and delete tags, triggers and variables
Create and publish versions (with a preview and confirmation)
Manage workspaces and environments

How to connect

Sign in with Google on the Data Sources screen. One Google sign-in can cover several Google products, and you choose read-only or read and write. The Attribution tag also pushes an ms_attribution event to the dataLayer.

Used by

Services that use Google Tag Manager.

Every data source is included with every service at no extra cost.

AI Services

Ask anything about your data in plain English. It answers with the numbers and does the work.

Network Monitoring

Watch routers, switches, servers and websites, and get alerted when something breaks.

Attribution

See which ad, email or search brought in each lead, call and sale.

API/MCP Gateway

One API and MCP server for every connected account, for your own code and AI agents.