Compare
Metric Sensei and Northbeam
Northbeam focuses on measurement for ecommerce and direct-to-consumer brands with large ad budgets, combining attribution, media mix modelling and incrementality. Metric Sensei focuses on joining every lead and sale to its source and acting on it across a wider set of services.
What Northbeam says it offers
- Multi-touch attribution with first-party data and view-through measurement ("Clicks + Deterministic Views").
- Media Mix Modeling+ for forecasts and budget scenarios, and incrementality.
- Northbeam Apex, which sends first-party performance data to ad platforms.
- Creative analytics, product analytics and a metrics explorer.
- Integrations with major ad platforms, including Amazon Ads and The Trade Desk. Pricing is on request.
What Metric Sensei offers
- Attribution that follows each visitor to the form, call, chat or order, and sends conversions back to Google Ads, Meta and Microsoft Advertising.
- Analytics, SEO, Website Optimizer, Dashboards, an AI assistant and Network Monitoring on the same tag and sign-in.
- Agencies run every client from one sign-in, with separate data and one invoice.
- An API/MCP Gateway to every connected account, read-only by default.
- One base fee per service for the whole agency, use pooled across clients, and every data source included.
Side by side
At a glance.
| Northbeam | Metric Sensei | |
|---|---|---|
| Best suited to | Ecommerce and DTC brands, enterprise | Online stores, lead generation and local services, agencies |
| Media mix modelling and incrementality | Yes | Not offered (ad-driven lift and TV brand-search lift reports only) |
| Conversions sent to ad platforms | Yes (Apex) | Google Ads, Meta and Microsoft Advertising |
| Phone calls, chats and CRM leads | Not described on their site | Matched to campaigns; lead source filled into forms |
| Web analytics, SEO and website checks | Not described on their site | Analytics, SEO and Website Optimizer services |
| Network monitoring | Not described on their site | Network Monitoring service |
| How you pay | On request | Per service turned on, with use included |
Based on northbeam.io, checked November 2026. Products change often; please check their site for the latest. Northbeam is a trademark of its owner, who has not reviewed this page. Spotted a mistake? Tell us and we will fix it.
Which fits
Both are good tools for different jobs.
Choose Northbeam if
You spend heavily across many ad platforms and want media mix modelling, incrementality and view-through measurement from one vendor.
Choose Metric Sensei if
You need every form, call, chat and order joined to its source, want analytics, SEO and website checks alongside, or manage many clients.